Reddit-first engagement helped Meraki increase AI visibility, strengthen community presence, and move to #2 in Share of Voice through authentic conversations.
the challenge
Meraki needed stronger visibility in Reddit conversations while building credibility with coffee communities. The goal was to increase brand authority, participate authentically, and improve visibility across AI-generated answers.
the solution
We built a Reddit engagement strategy focused on relevant subreddit participation, community conversations, educational content, and authentic brand interactions. The approach combined reactive engagement, proactive lifestyle participation, and ongoing visibility tracking.